The India BPO promotion scheme was launched with the objective of creating employment for the youth by promoting investment in the IT/ITES industry more commonly known as the BPO industry.
Envisaged under the Digital India programme of the department of electronics and Information technology, GoI the India BPO promotion scheme seeks to incentivize establishment of 48,300 seats in respect to BPO/ITES operations across the country.
Launched in 2016 the scheme was distributed among each State in proportion to the State’s population with an outlay of Rs. 493 Crore.
‘After the bifurcation of AP we had a bigger role to play in making IT an attractive sector for investments in AP. Helping us achieve this goal was the India BPO scheme which was a game changer for the state of AP’ said Mr MP Dubey of STPI.
It is informed that AP stands number 1 in the country under the IBPS scheme wherein out of the total 48300 seats the sun rise state of Andhra Pradesh got an allocation of a whopping 15000 seats with the lion’s share going to the city of destiny, Vizag.
‘This has created direct employment opportunity for around 45000 people while indirect employment opportunity for 2 lakh people’ says Mr Dubey.
AP has since become a potential location for the BPO eco-system and Vizag stands as the number one city across India in terms of seat allocation.
One of the flagship features of this scheme has been the financial assistance it offers companies.
The government offers financial support up to 50% of expenditure incurred on BPO/ITES operations towards capital expenditure (CAPEX) and/or operational expenditure (OPEX) on admissible items, subject to an upper ceiling of Rs. 1 Lakh/Seat.
Startups to Flourish
The STPI officer opines that once the IT BPO sector gets going the startup eco-system will automatically flourish citing the example of Gurgaon. ‘See what happened in Gurgaon the city first became a hub of BPOs and now is a thriving startup hub too’ says Mr Dubey. STPI is now working towards engaging startups on emerging technologies too.