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AP Tourism gears up for eclectic experiences

Aditya Sabharwal
The government of Andhra Pradesh is making all strides to market the state as an ideal destination for tourism. Capitalizing on the states long coastline and picturesque locales the state government is going all out to attract tourists.
Albeit Andhra Pradesh has been synonymous to the IT and ITES industry, the state department has identified tourism as one of the core sectors to be developed.
Just recently Vizag held the 34th annual convention of the Indian Association of tour operators marking the importance Tourism is being given in the state.
The union minister for Tourism Mr K.J. Alphons was here to inaugurate this significant event along with a whole horde of dignitaries both from the state and central.
So how big is the tourism sector in Andhra currently? As per Auctus Advisors, AP got 165 Mn domestic tourists in the year 2017-18, this stands as the third highest in the country and estimated to be growing at 17%.
And in regards to International tourists there were 2.71 Lakhs foreign tourist that visited the state which is expected to touch 3 lakhs this year.
‘Continuous efforts are being made to attract investments into the Tourism sector.
Rs 15269 crores is what is being envisioned for the development of Tourism in AP. Out of the 196 projects being developed 81 projects are slated to be completed by October this year. And for the remaining projects 70% of the work has already been completed’ stated Tourism Minister Ms. Bhuma Akhila Priya.
Interestingly what the state government is doing differently is developing various tourist attractions across the state and not just focusing on one district/city. From vacationing on islands in Amaravathi to developing beach fronts in Kakinada to amusement parks in Madhurwada to a ship museum all have their own calling.
Auctus Advisors notes that the state department has been taking up various initiatives across verticals to make AP as one of the most visited states in the country.
Some of those include:
i) Complete renovation of all the state run properties
ii) Improvement of amenities at top tourist destinations
iii) Holistic development of beach front for close to 17 beaches across the coastline of the state
iv) Wi-Fi zones at top tourist destinations
Another key focus area is Adventure Tourism. It is in informed that the department has recently facilitated the setup of a scuba diving school in Chintapalli and an adventure academy in Gandikota.
New Hotels
In regards to the Hospitality sector some of the marquee names that will be coming up with Greenfield properties include the likes of Club Mahindra in Srikakulam, Radisson in Vizag, The Park Hotel in both Tirupathi and Vijayawada, and Hilton in Vijayawada. Land has already been allocated to them and construction activity has also begun said Mr Shukla speaking to Vizag Industrial Scan.
Village Tourism
Project Sanskrti or the Rural Tourism project is wherein select villages famous for arts and crafts are being developed into tourist destinations offering an authentic village experience.
This has already been initiated in 12 villages wherein this is to be replicated in 20 more villages in phase 2.

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