GCC mulls foray into instant coffee market
Buoyed by the success of Araku Gold coffee produced in Araku Valley by the tribals, the Girijan Cooperative Corporation (GCC) is now planning to foray into the instant coffee market in a big way, said its Vice-Chairman and Managing Director Mr. A.S.P.S. Ravi Prakash, PCS, while talking to Vizag Industrial Scan.
Araku Valley Coffee has earned accolades from the public including Prime Minister Narendra Modi who tasted it during his visit to the International Fleet Review (IFR) in February last year.
GCC has developed approximately one lakh acres for coffee plantation in Andhra Pradesh and has assured the buyback to the farmers. There is a plan to increase the coffee plantation in tribal areas to over four lakh acres and the feasibility study is under way.
GCC has begun the exercise to also develop instant coffee, and once the demand for instant coffee increases more tribal farmers can be persuaded to grow coffee and get benefitted by 100 per cent buy back by GCC, thus help the tribals to get a remunerative price.
GCC has been on the forefront in helping the tribals to see that they are not exploited and their produce gets optimum price. GCC ensures a remunerative price is paid to the tribals for the produce they cultivate. If tribals do not get support price or minimum price from the traders. GCC buys the entire produce at market price to save exploitation of tribals.
GCC has earned laurels from many other states in India for promoting tribal farmers.