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Need to Market Brand Vizag Abroad: IT Diaspora

VIS News Service

Visakhapatnam: In a much anticipated meeting the city’s Lok Sabha MP, Dr. K Hari Babu participated as the chief guest at an interactive session organized by RITPA which brought together IT professionals from across the city to give their inputs in order to develop the dormant IT sector in this region.
Stating that making Vizag an IT hub was one of his key election campaign agendas Mr Hari Babu said that he was keen on making this a reality.
‘We need to take the current IT exports from a mere Rs 1450 crores to 10,000 crores in the next 2-3 years’ he said implying that solutions and ideas for making this a reality were needed.
He further informed the gathering that 14 IT firms from Singapore are keen on establishing a presence in Vizag.
This certainly is big news for the city which has been trying hard to vie foreign investors to come and invest in the port city. ‘It is now up to us to motivate them and showcase the city attractive enough to come and inves here’ he said.
Issues
Elaborating on the issues and problems faced by the local IT firms in Vizag Mr Naresh Kumar, President Symbiosys Technologies and VP-RITPA emphasised the need for an exit policy for IT companies and the imminent need for uninterrupted power supply. He also floated the idea of giving free bandwith which he said is economically feasible for the state and it would be the first state to do so.
Speaking on the employment in the IT industry he highlighted that just 17000 people work in the IT arena here compared to a mammoth 3.5 lakh in Hyderabad.
Mr Prasad of Miracle Software cited hiring of middle level managers to be a major issue IT companies face in the city of destiny and advocated for it to be addressed immediately or would lead to poaching from other companies. He also put forth the idea of having dedicated people abroad that can lure investors to Vizag.
BJP MLA from Vizag, Mr Vishnu Kumar Raju brought up the topic of denotifying the IT SEZ on the 3 hills and said that this would certainly give an impetus to the companies presently operating there.
 Brand Vizag
Mr Raju was also of the notion that there is an urgent need of marketing Vizag abroad rather than domestically. ‘Meetings should be held with prospective investors in countries like USA, Australia, UK etc.’ he said.
The BJP MLA lashed out at the officials of the state IT department and questioned their seriousness in developing Vizag as an IT hub. ‘IT department officials rarely visit the city’ he noted.
VITA’s (Vizag Information Technology Association) president Mr Deepak Madala reiterated the point of promoting brand Vizag primarily at places where people are decision makers. He was of the opinion of inviting the Telugu diaspora living abroad and showcasing the city of Vizag as an ideal place for investments. ‘IT is the quickest revenue generator hence all states have a keen interest in developing their IT sector’ said Mr Madala.
Talking on encouraging startups Mr Madala stressed on creating a vibrant ecosystem for startups and also having a single window clearance for them.
 R&D
Highlighting the significance of R&D Mr Gopi Kumar Bulusu founder Sankhya Technologies cited the lack of R&D initiatives in the country as one of the reasons for the absence of good product led companies hence urged the government to encourage and support R&D development.
(aditya@viscan.in)

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