Rated among the top 3 private wealth management boutique firms in Asia as per Asia money poll, Indian headquartered AnandRathi is a coveted name among wealth management firms.
Managing about Rs 20,000 crores (AUMs) across 4000 HNI families, AnandRathi is a full service financial services firms.
‘We are more of a strategy driven firm than a product selling firm’ said its Director and Unit Head, Ms Protima Dhawan speaking exclusively to Vizag Industrial Scan.
The group employs over 2500 professionals across the country and has ‘assets under advise’ of Rs 60000 crores.
‘We have been growing at 30% for the past 5 years’ said its director.
She further opined that one’s money needs to grow faster than the inflation rate or else the money has actually degrown. One must target a sustainable consistent return informed Ms Dhawan.
Wealth Management for SMEs
Identifying SMEs as an important pillar of economic growth she said its paramount for SMEs to safeguard their core investments for which she advocates a family trust.
‘SMEs need to have a family trust. This is not a nice to have but a need to have strategy for SMEs. This helps them create a liability free asset’ said Ms Dhawan.
AnandRathi claims to have created the maximum no of wills and family trusts in India.
‘We are the only organization that focuses on creating a liability free asset through a family trust and focusing on consistent returns’ said the Director, AnandRathi, AP & Telangana.
The wealth management firm offers various strategies wherein SMEs can optimize their wealth apart from the mundane strategies that one is used to.
Don’t club your investment portfolio with your liquidity portfolio
Growth in AP
The investment firm intends to expand in the state of Andhra Pradesh. As of now it only has one private wealth office in Vizag and soon plans on expanding to Kakinada and Vijayawada.
The Vizag office alone manages Rs 100 crores (of AUMs) across 30 families. AnandRathi HNI clients have a minimum net worth of Rs 5 crores. In the two states of AP and Telanagana the firm cumulatively manages Rs 1500 crores where in Telangana holds a significantly major share of the AUMs.