We want more women to fly: Air Asia Marketing Chief
Air Asia recently launched its second international flight from Vizag to the bustling city of Bangkok. Albeit the flight doesn’t land at Bangkok’s signature airport it lands at the other airport named Don Muang.
But with introductory one way flight fares as low as Rs3333 (inclusive all) no one seems to be complaining. The deal is made even sweeter with Thailand waiving off the Visa fee till Jan 13th 2019 which is said to be worth Thai Baht 2000.
Speaking exclusively to Vizag Industrial Scan Mr Rajkumar Paranthaman, Air Asia’s head of marketing said that the potential from Vizag is huge.
‘We have just launched our Bangkok flight from the port city of Vizag and the response has been amazing’ said the head of marketing. This is Air Asia’s second international connection from Vizag the other connection being to Kuala Lumpur. The airline recently held a 3 day marketing campaign in the city’s flagship CMR mall for which the airline says the response has been very encouraging.
With four flights a week to Bangkok Air Asia is confident of its sustainability. ‘Our next goal is to make this a daily flight said its head of marketing’.
He goes on to say that it’s the right mix of people that the airline wishes to have. ‘We just don’t cater to one sect of passengers. We want backpackers, families, businessmen etc. We would also like to see more women flyers’.
Stating that the women from the subcontinent fly way less compared to some of their western counterparts he says travelling gives a lot of confidence to women. And Bangkok is a very safe city one can travel alone at night and that’s absolutely fine. With a relatively new fleet of A 320s the Vizag-Bangkok flight is a 180 seater all economy aircraft. And for passengers who would want more leg room they can opt for the ‘Hot Seat’ which provides them with extra leg room at an additional cost.
‘Low cost gives you mostly all that a full service carrier gives you but with a cost attached to each’. We operate on a pay what you use model said Mr Rajkumar.
Opportunities for Businesses
Identifying SMEs to be a significant segment he says that there is great potential for SMEs to partner with businesses in Thailand.
Sectors such as Agro, Sea food, component manufacturing, handicrafts and even Thai silk are some of the key areas where Indian SMEs can partner with their Thai counterparts.