Ranked eighth among the top 20 global dairy processors (by International farm comparison network), AMUL is a success story that is well known of. Brand of the Gujarat Cooperative Milk Marketing Federation Ltd (GCMMF), Amul is one of India’s most celebrated and respected brands.
However what is surprising is that the dairy giant Amul’s fresh produce i.e. procurement and processing doesn’t have much presence in southern India.
‘The southernmost we have gone for procurement is the state of Maharashtra’ said Mr RS Sodhi, Managing director, GCMMF speaking exclusively to Vizag Industrial Scan.
It therefore is a matter of great significance that the state of AP under the leadership of Mr Jagan Mohan Reddy has roped in one of the world’s leading dairy processors to not only help its dairy farmers realise better remuneration for their produce but also make AP the hub for the cooperatives South India operations. One must not forget that Andhra Pradesh is the country’s fourth largest milk producer (See table).
‘The great part is that both parties have the same eagerness to work with each other. In addition AP is strategically well located and will be our hub for South India’ said Mr Sodhi.
“The great part is that both parties have the same eagerness to work with each other. In addition, AP is strategically well located and will be our hub for South India.”
— Mr RS Sodhi, MD Amul.
Around mid this year (July’20) Amul had signed a MoU with the AP government to help its dairy farmers, the first phase of the MoU was initiated last month. The MoU looks to strengthen cooperative dairies in the state benefitting women and dairy farmers.
‘AP’s dairy farmers are not getting the price they deserve and we intend to change this’ said Mr Sodhi.
As part of the MoU 9899 villages across the state would be brought under milk production where Bulk Milk chilling units and auto milk collection units would be set up at a cost of Rs 3000 crores.
Top Milk Producing States:
Uttar Pradesh: 8.5-9 crores litres/Day
Rajasthan: 6.5 crores litres/Day
Madhya Pradesh: 4.4 crores litres/Day
Andhra Pradesh: 4 crores litres/Day
Gujarat: 3.8 crores litres/Day
In the first phase Amul will procure milk from 400 villages in districts of Prakasam, Chittor and Kadapa and within 10 days of milk collection amount will be directly credited into the farmers account.
As per the state government 4.69 lakh women belonging to SC/ST/BC/Minority community will be given milch cattle under YSR Cheyutha at a cost of over Rs 3500 crores in 3 phases.
‘AP has good quality buffalo milk’ informed Mr Sodhi. Under the AP-Amul project the cooperative will do the procurement, processing and marketing of the milk procured. With the CM, Mr Jagan Mohan Reddy’s keen emphasis on women empowerment and entrepreneurship, this partnership seems all set to yield rewarding results.