AP Tourism in National Digital Tourism Task Force

AP Dindi

The Ministry of Tourism, GoI is setting up a task force for National Digital Tourism Mission for the augmentation of digitalization in the
tourism sector and to enhance opportunities for tourism enterprises to
expand their market reach, growth, operational efficiencies and to
sharpen their competitive edge.

Andhra Pradesh Tourism has been included as a member in this coveted
task force.

“It is a privilege for Andhra Pradesh Tourism to be nominated as a Member State in the task force for National Digital Tourism Mission” said Dr Rajat Bhargava, I.A.S., Spl. Chief Secretary to Government YAT&C.

It is a privilege for Andhra Pradesh Tourism to be nominated as a Member State in the task force for National Digital Tourism Mission.
 Dr Rajat Bhargava, I.A.S.,
Spl. Chief Secretary to Government YAT&C

The objective of setting up the task force is to identify key challenges and opportunities for digitalization in travel, hotel, catering and other service sectors co-related with tourism and also to create awareness on Digitalization of Tourism amid sub sectors.

Lauding the initiative Dr Bharagava said ‘It is a progressive initiative by the Ministry of Tourism Government of India to move towards the Digitalization of Tourism. It will provide an opportunity to boost tourism across all segments’.

The constituted task force will have to submit a report within three months. Some of the key areas that the task force will have to work upon include: To describe the context and justification for the National Digital Tourism Mission, to define the mission, vision, objectives and overall scope of the initiative, To list out domain areas of high priority and of high impact, To identify major stakeholders of tourism ecosystem for Digital Mission, Domain principles and Technology Principles, To study the standards and regulations governing travel,
tourism and hospitality.

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