State Bank of India (SBI) recently launched a unique ‘Green Reward Points’ programme to onboard its YONO customers. Under this programme, SBI inspires customers with pledge of earned ‘Green Reward Points’ to a pool created as ‘YONO SBI Green Fund’ which is managed by SBI Foundation. The bank through ‘YONO SBI Green Fund’ will initiate environment conservation activities through various programs, said an official release from SBI.
SBI customer will now earn ‘Green Reward points’ through transactions on YONO and they would be given an option to pledge these points to ‘YONO SBI Green Fund’.
All the customers pledging their points to the fund will be awarded with a ‘Green e-Certificate’ as a token of appreciation towards their support for this initiative.
SBI customers can earn up to 200 Green Reward points on each eligible service provided by the bank.
Speaking on the occasion, Rajnish Kumar, Chairman, SBI said, “With a pledge to conserve the environment, we invite all our customers to partner with us in promoting sustainability. The act to pledge, Green Reward points for YONO SBI Green Fund is a testimony to the commitment of our customers towards maintaining an ecological balance in the society. We would like to congratulate and appreciate our SBI patrons for joining us in the green journey”.