In an era of AI-generated content and perfectly polished campaigns, Sai Sruthi Sahini believes audiences are increasingly drawn to authenticity, something harder to manufacture.
Through Visakhapatnam-based DigiWok Media, Sahini helps businesses build visibility and drive sales through storytelling-led, strategic, and result-focused digital marketing.
Despite holding a master’s degree in structural engineering, Sahini gravitated towards writing and storytelling. After working as a content writer at a digital media agency and completing a postgraduate program in digital marketing from MICA, she began the venture in 2021 and formally established DigiWok Media in 2023.
“People want to see the authenticity behind a brand,” Sahini said, explaining why the company often brings founders into the communication process and encourages them to share their journeys, challenges and learnings.
DigiWok Media works primarily with B2B clients and offers social media marketing, LinkedIn branding, performance marketing, content strategy, design, video production, website development, SEO and AEO.
Its core revenue model runs on recurring monthly retainers for digital marketing services, while website development, creative production and outcome-driven campaigns generate project-based revenue.
The agency has worked with around 25 clients. For one IT company, Sahini says DigiWok Media helped grow its LinkedIn following from about 2,000 to 50,000 over two and a half years.
In 2024, the company also served as the digital media partner for Vizag Warriors during the Andhra Premier League, helping increase the team’s social media following from around 5,000 to 25,000.
DigiWok Media was incubated at IIMV FIELD under the Naaripreneur for Her Program in 2024 and received Rs 40,000 in funding. The startup claims to have recorded Rs 35 lakh in revenue in FY 2025-26.
Looking ahead, DigiWok Media is seeking strategic partnerships, new clients, and opportunities to expand across India and international markets, while continuing to use AI selectively without losing the human voice at the center of brand communication.
Below is a brief snapshot of the startup
Founder: Sai Sruthi Sahini
Established in: 2023
Incubated in: IIMV FIELD under the Naaripreneur for Her Program, 2024
Industry: Social Media/Digital Marketing
Number of team members: 5
Funding received: Rs.40,000 from IIMV FIELD
Looking for: Strategic partnerships, New clients
Claim to fame: Honoured at the Global Tech Summit 2023 and recognized by APIS too as promising startups
Market of operation: India, USA, and UAE
Revenues: Rs 35 lakhs FY 26
Company culture:
Aggressive Methodical Easy-Going
Person who inspires me (PTIM): My father, whose hard work, passion, and care for his team made entrepreneurship look effortless and enjoyable.
