MoUs signed with Tatas, Starbucks & others

On  the occasion of World Tribal Day, Leading FMCG company Tata Consumers signed an MoU with GCC to take the organic Araku Coffee brand to larger domestic and global markets.

Additionally, Starbucks is set to introduce Araku Coffee to its menu. All in all, the Andhra Pradesh government signed 21 key Memoranda of Understanding (MoUs) focused on tribal development, including livelihood generation, agricultural expansion, marketing of forest produce, and promotion of tourism.

These agreements were formalised in the presence of Chief Minister Mr N. Chandrababu Naidu. Several public and private sector organisations also joined hands with the government to promote the marketing of tribal and forest-based products most notably, Araku Coffee both within India and internationally.

The Central Rubber Board signed an MoU with ITDA Rampachodavaram to support rubber cultivation through the development of infrastructure and expansion of plantations.

A separate agreement was signed with GCC (Girijan Cooperative Corporation) to boost the sale of tribal products and Araku Coffee, including goods produced by DWCRA women. Under this agreement, MEPMA will also establish Araku Coffee kiosks in various parts of the state.

To expand its global footprint, GCC has signed an MoU with Hathi Services LLC for the retail sale of Tribal Cooperative Corporation products in the United States.

This includes plans to establish joint retail showrooms across India, which will showcase tribal products from Andhra Pradesh and feature Araku Coffee kiosks, thereby enhancing both marketing and employment opportunities for tribal communities.

Similarly, Subco has signed an MoU to create a replicable, sustainable collaboration for the processing of red cherries from tribal farmers at Chintapalli.

ITC signed an MoU with ITDA Paderu to expand its coffee plantations by an additional 1,600 hectares, supplementing its current operations across 4,010 hectares in partnership with a local farmers’ cooperative.

The Coffee Board has also signed an MoU for expanding coffee cultivation in tribal areas, ensuring quality production and promoting sustainable agricultural practices.

To strengthen the marketing of products made by tribal women, Frontier Marketing and Easy Mart signed agreements to facilitate sales in rural markets.

Meanwhile, Equip signed an MoU with ITDA to integrate turmeric cultivation, set up processing units, and develop necessary infrastructure for value addition and marketing.

ISB (Indian School of Business) has also signed a significant MoU to raise awareness about the commercial potential of seasonal forest products manufactured by tribal women’s groups.